OutSourced CMO's journey with Travel Spice started in November 2017. The challenge was to correctly position this upcoming company in the fiercely competitive business segment replete with big online names so that it could stand out and attract more customers to its USP - Getting hotel accommodation through bids by customers.
The objective was to manage the whole gamut of Integrated Marketing Campaigns with an express aim to grow revenues.
We started from zero as the company had no dedicated marketing team and various team members shared the marketing function. Our CMO stepped into their shoes thus providing a two-fold benefit to Travel Spice. It gave their team more time to concentrate on their core responsibilities and we used our expertise to drive more traffic to their website, the first step towards increasing revenue.
We developed a marketing plan around their USP keeping in mind the cost factor as like any other startup the company too was in acute need of cost saving. We not only streamlined their complete online presence and managed it but also orchestrated their day-to-day marketing activities to meet organisational goals.
Like any other company, the options that Travel Spice had was to either hire an in-house team or hire a marketing agency but they decided to hire Outsourced CMO as they would have never got a marketing professional with 2 decades of experience to work for them at a really affordable salary.
“Vineet helped Travelspice.com formulate a marketing plan and give a strong marketing strategy to the company. I think working a CMO is essential to a startup as one of the key challenges is to gain customers and the insights and experience a senior person from the field can bring can be an enormous help. With cash-flow constraints it’s a good idea for a startup to work with a CMO on a outsourced model. Vineet made himself part of the team and was fully committed to the company, sometimes it didn’t seem that he was not working full time for us, he even helped us after our contract with him finished.”
Ankit Manglik
Co-Founder & CFO
Travelspice.com