ABC for Technology is a Bangalore-based bellwether in the software skilling space. This education company led by technocrats & distinguished academic experts readies fresh engineering graduates for careers in the IT industry with its patented job readiness programs in Java, Python, Testing, Full Stack and Data Science.
Despite proven credentials & an impressive record of consistently placing students in blue-chip IT companies, however, rapid growth remained elusive to ABC. That is, in the words of its founder CEO, Sreenivas, the company was not being able to unlock its full value and grow in line with its potential to the opportunities in the market.
It is in this context, that ABC approached OCMO. In the more than six months we have been with the company, OCMO has helped ABC establish a robust marketing communication platform and opened new avenues for the company in the massive B2B space. Under its guidance, ABC is transitioning to a brand-new web platform for its marketing communication and has succeeded in significantly improving the quality and effectiveness of its communication efforts and content.
OCMO is now working closely with ABC to roll out a robust and very rich PR outreach program designed to significantly improve its market visibility and maximize both the brand recall and its turnover. On another front, by co-hiring OCMO, ABC has been able to develop both a powerful marketing strategic plan and get a CXO-level business leader to drive the same without being weighed down by a huge cost.
Other than the CMO, the co-hiring has brought to ABC the expertise of OCMO’s power-packed strategic advisory group consisting of business leaders with trail blazing records at some of India’s biggest and most admired organizations including L&T, Reliance, Ernst & Young, Price Waterhouse Coopers, Delloite, Dentsu Advertising and so on. Going ahead, OCMO is committed to working together with ABC to help it unlock the massive B2B market for its business worth hundreds of crores.