Should I hire agencies or a fancy marketing team? Recent evidence shows that both options come with significant risks and young companies must, therefore, consider alternatives based on the new economy norm of outsourcing and sharing resources.
Outsourced CMO is just such a low-risk- high-returns option, perfect for today's networked businesses. An Outsourced CMO scores over both an employee and an agency by combining the best of both worlds allowing enterprises to enjoy premium services at bargain-basement costs.
You are a nimble-footed, fast thinking CEO of a new age SME, hobbled by limited resources. Your choice currently: Downsize your dream (you hate this) or drive in truckloads of cash (impossible). So, where does this leave you? In a Catch 22, a dead-end! Doesn’t have to be.
An Outsourced CMO can bail you out of your business jail: ensure electric growth on low cash, driven by global best practices and processes.
New economy is all about small fry giving the big fish a ‘swim’ for their money with smart, new, disruptive ideas. Forget survival. You can rule the waves and net a rich catch of venture funds, if only you had the right people to spearhead your marketing.
But aren’t the ‘right’ people red-hot expensive and why would they join me, a little known start-up, anyway? Sure: Marketing trail blazers are a small and very pricey breed. What you need is a marketing ‘big gun’ at the CTC of a mid-level exec. VERY POSSIBLE! Get yourself an Outsourced CMO.
We know when you are up against it: tiny budgets, bottom-line stress and the pressure to hit growth targets, the temptation is to do it all by yourself: HR, Finance, Marketing, Sales, Content…the works. Doing so might even look heroic; but it always backfires. Why? Ask yourself: why did you start your business: because you had a big idea, you saw yourself as a visionary, a strategist who could think and act creatively and change the rules.
Now, picture yourself handling the nuts and bolts, the nitty- gritty of every function of your business single-handedly. Where do strategy, vision, ideas and creativity go? Would you have the time? Clearly no.
We understand your frustration. You are on to a great, unique idea. Stardom beckons you. You are almost there: the plans, the carefully, 100 times revised Excel sheets and even some of the funds, they are all in place. But you simply can’t seem to get started only because hiring people and building teams is such a pain.
But quitting is clearly not the answer. So, what do you do: Hire Outsourced CMO, get yourself the team of your choice quickly at an incredible discount and jump start your business. A ready-made, team of marketing veterans with blue chip experience can be yours at your call.