We began working with this B2B renewable energy start-up from its very inception. The company had a unique product to sell: an energy optimizer called Energator, a perfect idea in a market threatened by rising energy costs and falling supplies. Put simply, the technology helped maximize energy yields from solar panels. The Outsourced CMO model fitted in perfectly with the enterprise as it did not have any in-house marketing team or professional.
To begin with we created a strong identity for the product, an energy optimizer, and its brand, Energator. This being a B2B company, it was important to build our marketing approach around an effective and well-targeted communication riding on a slew of digital and offline platforms including renewable energy websites/portals & magazines. In addition, we ensured that the company caught the eye of prominent EPC players by participating in carefully selected renewable energy events.
The idea was to position Innorel as a significant player in the renewable energy space with a product that could add value to the businesses of all its stakeholders.
Here’s what Prakash Suratkar, Vice-President, Innorel Systems said about his experience working with Vineet, 'It was a pleasure working with Vineet. He brought years of top rate professional experience to our young enterprise and worked with extraordinary zeal with the entire team, helping us achieve our targets in a highly challenging marketplace. From strategy to last-mile execution Vineet was with us through the entire journey. I have no doubt that as Outsourced CMOs he and his very capable colleagues can add unique value to companies that wish to grow fast on small spends."
“From strategy to last-mile execution Vineet was with us through the entire journey. I have no doubt that as Outsourced CMOs he and his very capable colleagues can add unique value to companies that wish to grow fast on small spends."