Vidal Healthcare, one of the largest names in TPA service providers, approached OCMO to market its new healthcare app. The app is a critical venture for Vidal Healthcare, thus they preferred to hire experienced professionals for providing customized go-to market strategies for its app. That’s where Outsourced CMO team was chosen to market the critical, new healthcare app.
Since Vineet and his team at OCMO have decades of experience, it did not take long for the OCMO team to understand the crux of their requirement and jumpstart the work. The OCMO team took 360-degree approach and provided them with well-integrated marketing strategies be it offline, online or the digital media.
Since app-based marketing has its own nuances, one needs to have right app marketing strategies as this turns out to be the game changer for the success of any app. The team at OCMO did extensive research and thinking to design an apt app marketing strategy for this new healthcare app. Not only this, Outsourced CMO team has also designed a roadmap for the better discoverability in crowded app stores and an effective user retention plan for the app.
App marketing is much difficult than it used to be in the past. Complexities in the app marketing world are not only pain for marketers but is also costing huge for the companies. What OCMO’s experienced marketers provide at a very affordable cost is what’s making it popular even amongst well-funded and mid- to large-sized companies apart from startups and SMEs.
With more than 10 members strong, OCMO team comprise of the right set of marketers who provided the right results at the right time with almost zero error possibilities. The infallible marketing strategies provided by OCMO leave no scope for failure. It’s the zeal and the confidence of OCMO team that drove Vidal Healthcare to choose us to market their app.
“For a company like Vidal Health it made a whole lot of sense to work with Outsourced CMO. The experience that Outsourced CMO brought in helped us bring in economy of scale along with understanding of digital marketing space. We have developed a great working relationship with Outsourced CMO and their dedication to our business needs is evident in their work.”
Chairman & Managing Director
Vidal Healthcare Services Pvt. Ltd.